BEGINNERS GUIDELINES FOR CONTENT WRITING IN 2022

BEGINNERS GUIDELINES FOR CONTENT WRITING IN 2022

What is content writing?

Content writing is a method to develop and share quality or relevant content.

The goal is to draw the customer’s attention and develop recognization for their business.

We have created these tips to make you help you to understand the basic concepts of content writing.

1. WRITING TONE

Do you know why people struggle to entertain their readers?

This is due to the lack of the right content tone.

The general rule is don’t use too many professional or formal words. you can say using simple or casual words. Instead of using “livid”, you can write angry or furious.

Write blog posts as if you are having a conversation with your reader. Your tone can be either realistic, formal, informal, thoughtful, hilarious, and so on.

If you know what tone your audience prefers, you can write effectively and rank higher on Google.

2. BUILD BRAND AWARENESS:

The first stage is to create awareness about your brand.

They might know your business but may not be ready to subscribe to your blog or even buy your products.

To establish your brand personality with the tone, writing style, and identity. Creating brand awareness will help you sell your thoughts as a business.

You can use blogging to build your brand identity through content writing.

In this way, your customer will keep buying your products or seeing your brand over and over again on Google.

3. UNDERSTAND YOUR CONTENT PLATFORM:

You can publish, share, or promote your content. This is how you will connect to the target audience through various channels.

You cannot post the same content on social media, blogs, or email. If you do not understand where your audience is then all your effort would go in vain.

You can use any medium like podcasts, infographics, videos, blogs, emails, and so on.

There are content promotional tools to simplify your task.

For example, you can use HubSpot’s Content Promotional Kit.

You can customize it according to your business. They even have attractive templates for your promotions and sharing.

4. PLAN YOUR SCHEDULE:

Once you understand your readers and marketing tactics it’s easy to create a planner for marketing.

Make a planner for at least 3 to 6 months based on your resources and budget. Make a note of how much time you will need to prepare content, how much content you can post per week.

Post at least one or two articles per week so that you can build a good schedule.

5. LEVERAGE YOUR CONTENT WITH BEST SEO PRACTICES:

SEO (Search Engine Optimization) is one of the best practices for content marketing.

Keywords help you to rank higher on Google.

How to use keywords?

• Avoid stuffing keywords on your page.

You can add a few keywords to your content title. Two or three keywords throughout the content to stay on the topic.

• Use tools to generate keywords:

You can do keyword research without any tool help. But to make your task easier you can use Google Keyword Planner, Ubersuggest, Ahref, etc. to fetch you the best keywords.

Google will not rank your page if you insert the same keyword 10 times in your content.

For instance, There is no need to include western tops, western tops, women’s western tops and so on which doesn’t give any sense.

• Understand the keyword intent.

Either you need buyers who search for products or you need researchers who look for answers to their questions. Thus there is a lot of difference between what a buyer types and what a researcher types to search in Google.

• Always learn from your competitors.

Follow your competitors and see what they are doing. The best practice is to go to a research tool, add their URL and see what keywords they are using. You don’t have to copy everything they are doing. But you can learn what they are doing right and what they are doing wrong.

6. SOCIAL MEDIA

Social media plays a vital role to boost your content marketing.

The best quality content will gain more shares, images, and build your brand easily.

Remember consistency is the key.

If you post once in a month or once in three months on social media then there will be no one around to share or recognize your content. Learn to post regularly for people to remember you and follow your page.

You can use tools like WP social sharing or any other tool of your choice. These tools can help you design icons and add text as per your business needs. This will boost your shares and help users to share your content through social media.

CONCLUSION:

It’s important to craft content that is interesting, engaging, and helpful.

You can do so by following the simple steps mentioned above.