IS DIGITAL MARKETING SUITABLE FOR ANY BUSINESS?

IS DIGITAL MARKETING SUITABLE FOR ANY BUSINESS?

Digital marketing helps businesses to promote where potential customers like to spend most of their time. So a common question we often come across is if digital marketing is suitable for all businesses?

Irrespective of what your business is, digital marketing offers great advantages that are worth investing in. Digital marketing is all about building your brand in the digital world by recognizing the needs of your target group and creating valuable online content for them to consume.

So, yes, digital marketing is suitable for all businesses but we cannot use one strategy for all of them.

Digital Marketing For B2B Business Model

B2B businesses’ digital marketing efforts should be focused on online lead generation, where potential customers can contact the sales team or vice-versa.

So you will need a digital marketing strategy that will help you to attract high-quality leads and conversions via your website and suitable digital channels.

A website would be mandatory for your online business along with a presence on LinkedIn as this is where most of your demographic would be available.

Digital Marketing for B2C Business Model

As a B2C business, your online marketing goal is to attract potential customers to your website and accomplish sales without having to contact a salesman.

To achieve this, you will have to focus on creating an accelerated buying journey from the moment your potential customers land on your website till they make a purchase. This means that your product or service features should be on the top of your sales funnel. The content needs to have stronger calls-to-action (CTAs) for better conversions.

B2C’s can benefit largely by promoting on Instagram, YouTube, Facebook, and Pinterest than promoting on LinkedIn.

So, What Type Of Content Should You Be Creating As A Business?

The type of content solely depends on your audience’s needs at different levels in their purchase journey.

Primarily start by researching your potential customer’s challenges and goals concerning your business. Now you will have to create online content that should help them to overcome challenges and meet their goals

Then, you’ll need to know what type of content your audience likes to consume and at what level of their purchase journey.

Potential customers will go through these general purchase stages – Awareness Stage, Consideration Stage, and Decision Stage. And you will need to use different content types at each level to propel your audience forward in the sales funnel.

Content Types For Awareness Stage

Blog Posts

You can write blogs on topics relevant to your brand. It is a great technique to improve organic traffic when it is combined with strong keyword research and SEO strategy.

Infographics

Infographics explain or talk about products or services with graphical representation. This makes people consume your content easily and in an enjoyable manner. They are easy to share too and thus give you a higher chance of being found on social media!

Short Videos

You could create short videos on your products or services with a strong call to action. The videos could be 2D animated, 3D animated, actual recordings, or slides converted to videos. With a good voice-over or music, it can easily capture your potential customer’s interest and they are also easily sharable! This improves your brand awareness as you can get noticed by many new potential customers. You can use YouTube to consistently post your business videos!

Content Types For Consideration Stage

Ebooks

Ebooks give a comprehensive understanding than your infographics or blogs. They are great lead generators as people are willing to exchange their contact details to get them.

Webinars

Webinars are more detailed and interactive video content. They are highly effective for the consideration stage as the content is more comprehensive than blog posts or short videos.

Research reports

Research-based content offers high value to your audience and thus aid in lead generation. This content type will be suitable for the awareness stage as well as budding companies, press, and media are often looking for them.

Content Types For Decision Stage:

Testimonials

Having short testimonials from your customers on your website or landing page can be a great motivator to take the final purchase call. Customers could share their experience with your brand by submitting a short description and photos. You could also encourage people to share video testimonials as they are more persuasive.

Case Studies

Case studies help people understand how your products or services can solve their problems with real examples. This content positively influences their decision as it increases credibility and trust in your brand.

Summing Up

Digital marketing offers incredible opportunities for businesses to keep growing.

Start by defining your business goals, identify and understand your target audience’s needs and challenges, establish a budget for promoting on different digital channels, and don’t forget to keep a balance between paid Ads and free strategies.

Quality keyword research is also essential to understand what your potential audience is looking for. Create content that your audience will love to engage with and ensure all your digital assets are optimized for mobile use.

Lastly, measure your digital marketing efforts with analytics and improvise to get better results. As mentioned in the beginning, there is no one digital marketing strategy for all businesses. Various factors like products, target audience, location, post-purchase service, search engine ranking, etc. will come into play. So it does take a little trial and error to find the right strategy for your business.