Easy Steps to Grow your Remarketing Google Adwords campaign

It can be hard to digest the recent statistics claiming only two to four percent of your site visitors make a sale. This information can be demotivating as well as pushing you to work on your marketing efforts.

You can use several ways to persuade your potential customers to visit your site and take action as well!

The best part is that remarketing Google Adwords campaigns are specifically designed for potential customers and mobile App owners who have recently visited your website or Mobile App.

Here are a few easy steps to grow your remarketing Google Adwords campaign according to your business goals and potential customers.

  1. Target your website visitors and App users

This is one of the basic ways to reach your potential customers who have used your App or visited your website. You can easily reach your App users, website users, and other audience sources using the “Google Ads optimized list”.

  1. Use bid strategies that optimize conversions

You can use manual bidding or smart bidding strategies to manage your remarketing Google Adwords campaigns based on how well your business is scoring. For manual bidding, a maximum CPC bid is recommended as higher bids help you to reach more customers as well as your ROI. In smart bidding, you can use Enhanced Cost-Per-Click(CPC) if you are having only a few conversions else use optimizing tools such as Target CPA(Cost-Per-Action) or Target Return-On-Ad-Spend(ROAS) to maximize your ROI and Conversions without having to adjust them manually.

  1. Target similar audience

This is another one of the easy steps to grow your remarketing Google Adwords campaign. You can create a campaign for not only your target group but also for similar audiences that share similar characteristics on your current remarketing list. To find like-minded customers, Google Ads uses machine learning to analyze your current customer list and find the commonalities.

  1. Use dynamic remarketing

You can enjoy dynamic remarketing with Google Ads product suggestion engine. The suggestion engine will show your products and services to those people who have already viewed them on your site. It also helps you choose the best Ad layout that suits your target audience based on their behavior and the device they use.

  1. Re-engage visitors with abandoned shopping carts

Often we can find people who add items to their shopping cart and don’t complete the purchase. Reaching out to these customers and helping them to complete what they left off is easier as they were very close to making a purchasing decision. To reach out to such an audience, set your focus on visitors of a page who did not visit another page, and then specify your shopping cart page and confirmation page URL.

  1. Up-sell or cross-sell to existing customers

When customers purchase from you, they might also be willing to try your other products and services that will complement their purchase.

To start your Google Adword campaigns for “converted customers,” your target list can be very small. You will need fewer efforts to help them purchase as they are familiar and interested in your brand. But it is important to display customized Ads for this group as well.

You could also up-sell by encouraging your customers to view certain products on your remarketing list that may add more value to your customers.

  1. Reach customers within a certain period after they completed a purchase

If you know the frequency of your customer’s purchase from their previous purchase time, you can create a remarketing list for Google Adwords campaigns for a specific period.

  1. Tailor your ads to your remarketing strategy

Just as much as a remarketing strategy is important for your business, so is your creative strategy. To make your Ads complement your remarketing strategy, you need to keep your Ads relevant to your target audience, give the same look like your site along with a compelling call-to-action.

  1. Use responsive Ads

Responsive Ads are a great savior of time and compatible across all ad spaces. They can modify their size, format, and appearance to fit any available Ad space, whether it is a banner Ad or dynamic text.

  1. Bid on lists that are more likely to convert

You will get access to more valuable customers on your remarketing lists by bidding higher. If you don’t know what bid to set, then evaluate the value of your customers and then place your bids. For example, you can create two custom combination remarketing lists to target your customers. One that has visited your website but hasn’t begun purchasing and the other with the ones who have begun the purchasing process but haven’t completed the purchase. The remarketing list with people who have begun the purchasing process is more valuable than the former. In this scenario, you can place a higher bid for this remarketing list.

Final thoughts

There are higher chances of growing your business with remarketing. The above are the 10 Easy Steps to Grow your Remarketing Google Adwords campaign. Although the steps are mostly for website users or visitors, you can design remarketing campaigns for your mobile App users and visitors as well.

In both cases, it is important to have a specific goal for your remarketing campaigns and achieve them. When you have benefitted from these steps, explore more options to grow your business! At Entellus & Co, we offer sophisticated digital marketing services for a wide range of businesses and industries. To benefit from our array of services such as Social Media Marketing, Content Marketing, Graphic Designs, SEO, Local SEO, Email marketing, SMS marketing, website development, and App development, contact us today.