REASONS WHY DIGITAL MARKETING IS THE LIFE RAFT FOR YOUR BUSINESS DURING THE COVID-19 PANDEMIC
Digital Marketers had predicted the collapse of traditional media such as events, cable, newspapers, magazines, radio, etc not as a mysterious sixth sense but as a progression of technology!
Just a year ago, clients felt investing in social ad campaigns and SEO was going beyond their comfort zone or confusing. But with covid-19 disrupting lives and livelihood, life and business are not the same.
With increased lockdowns, social distance, mortality rate, people working from homes, door deliveries, the second wave and the probability of a third wave, use of traditional media almost became obsolete and digital media was embraced as people and businesses saw the potential of digital media as a safe alternative in this ongoing pandemic for information, updates, work, track orders and so much more!
Here are the reasons why businesses will need a digital marketer in their life raft to survive the COVID-19 pandemic.
An Average Adult’s Screen Time is 11-12 hours daily
Even before the pandemic, the average adult had 11-12 hours of screen time be it for work, information, entertainment, or social connections.
The COVID-19 pandemic has only increased the screen time of users. This opportunity allows businesses with a digital presence to connect, inform and cater to their clients and customers efficiently.
When most of your audience is available online, partnering with a good digital marketing company will help optimize your business to potential audiences and help your audience to find you easily.
You could also get mobile and web apps customized to your business to enable a hassle-free shopping experience for your customers.
Social Media Usage Is At An All-Time High Amid COVID-19 Crisis
There’s been a 76% surge in social media usage as lockdowns, and stay-at-home quarantines were imposed.
This means there are 76% more chances that your audience will find your business, and ads easily when they are not able to come to your brick and mortar stores.
If you haven’t already set up your online business page, website, or e-commerce site, the time is now. Find an expert digital marketing company that has experience promoting and handling your business’s online and social media presence!
If Social Distancing Prevails, Businesses Can No longer Depend On Traditional Marketing
The pandemic has made it clear that it is not a viable option for businesses to invest in events or conferences as many tech conferences, gaming events, and even the Tokyo Olympics were canceled or postponed resulting in more than $1.1 billion economic loss.
The use of digital platforms for conducting online events, conferences gives access to a gold mine of data. A good digital marketer will use the analytics to help build potential customers’ email lists, nurture your leads, link opportunities, get conversion rate data, access to transparent engagement rates, and much more!
Digital Marketers Can Handle Crisis Swiftly & Tactfully
Pandemic or not, it is always crucial to have adaptable marketing strategies for your traditional business. The same applies to digital marketing strategies as well.
When you have an experienced digital marketing specialist on your side you will have all the resources to scale your campaigns from anywhere on their phones or laptops. This advantage allows them to give you a competitive edge when unpredictable economic circumstances arise.
With years of experience and skills with the best practices in search engine rankings, solid SEO strategies, and a mix of paid advertising, a digital marketing company lays down the foundation for you to enjoy visibility and sales even when you have no budget.
You Need An Expert
When you have decided to take the digital leap for your business, it is crucial to have a digital media expert by your side.
More often businesses were unable to fully utilize digital media due to their lack of understanding of how digital media works and the essential digital media strategies that are specific to their business.
The expertise of a digital marketing analyst and their various skills including content creation, social, campaigns and online reputation management is always an advantage for your business!
Summing Up
Digital Marketing during the COVID-19 pandemic is not a safety net for the present but also the future. With the right Digital Marketing strategies, your business will thrive irrespective of COVID-19 or any other global crisis.
It helps your customers to find your awesome products and services easily. And for you to tap into all the unexplored potential your business could achieve with digital marketing. Therefore it is crucial to choose the right digital marketing company to start establishing a timely and tailored digital marketing funnel for your business. Check us out at www.entellusco.com to get started with digital marketing for your business!
