On-page SEO and its techniques
A website has become a mandatory part if you’re thinking of establishing an online presence. Accessibility on the internet and smartphones have reached almost nook and corner and people rely on google information for everything and nothing. An SEO company in Bangalore gives you a definitive guide to keeping the websites relevant and optimized in accordance with users’ requirements.
On-page SEO stands as an important part of any website to prove its existence to the customers. This blog covers the needs and latest trends of on-page SEO if you’re trying to rank better and obtain a better place in the google search results.
What is On-Page SEO?
On-page SEO is a method of optimizing your website for better search rankings. Optimization will be done in the aspects of content, title tags, and meta descriptions. On-page SEO or On-page optimization is the proof of concept for your website to rank better among the search queries.
A clear On-page SEO strategy ensures that the content written on your website is crawled and indexed by the search engine and recognizes the intent in your content so that when a user types a query, the search engine identifies the content related to that query in your website and displays the same as the answer in a search engine. This is how websites rank on the first page of google.
Importance of On-page SEO
As we all know, Google constantly works with its algorithms to provide the best and most relevant search results for its customers. On-page optimization helps your business to reach out to your customers. If you don’t optimize your website for On-page, it is likely that you will fall on the last pages of Google and go unnoticed by your customers.
- Quality traffic: When the site is on-page optimized, it will gain better results in the search engine in turn get noticed by many of the users and increases traffic to the website
- Sales and revenue: An increase in traffic to the website is the increase in the number of interested customers with the chances of increased sales and revenue
- Brand awareness: Online presence is a crucial part of any marketing strategy in the present era. Because most of the customers are online and more than 70% of customers google their needs. Optimizing your website online gives awareness to your customers about your existence.
- Easy access: 6 out of 10 people admit that they google the requirements before visiting the offline/physical shop and checking the availability and details of a product. On-page SEO increases the accessibility of your product/service to the customers.
Techniques of On-page SEO
Quality content:
Users come to a search engine when they need certain information. The content should give required information for the users and give a fair understanding of the topic by framing complex data into simpler ones.
User-friendly, informative, and to-the-point content helps you in crafting high-quality information that helps users to gain knowledge.
Relevant images and videos
Google always takes videos and images as better explanations to convey the information. Users are more interested in such information given in the form of videos, reels, infographics, images, statistics, etc. Optimizing your site with creative videos to engage users is always a better idea to hold on to the customers.
Structure of the content
Google crawls the page of your website and analyses the information present in it. To convey to google that your webpage or a blog consists of certain information that is appropriate w.r.t. facts and data, break the topic into headings and subheadings. This gives an easy flow to the readers and directs them to the information they need.
- Keep the heading relevant and simple. Do not over fancy it.
- Use proper fonts that give users a pleasant experience to read
- Make use of bullet points to convey the information that is important. It helps readers with the easy flow.
- Do not overuse the keywords. Use them naturally in the flow of the content
- Make subheadings interesting and relevant
- Provide the right information. Do not drag the content without including information in it.
Also, no user has got the time to read out the whole piece for the single information they need. Breakages of content in the form of subheads will guide users correctly and help to increase the dwell time of a webpage or a blog or a website.
Competitive analysis and Keywords
Google is the largest platform and has a lot of information about every single thing the user searches. Among hundreds of search queries, your website needs to be noticed by the users.
Doing competitive analysis and fetching the information about their best practices will definitely help you get a good ranking. Run your website through an SEO audit tool that will help you to analyze the gaps in the content. Take the help of Google Analytics and Search Console.
Page titles and meta descriptions
A page title is a vital part of any content. Before going through any webpage or a blog, Google needs to confirm that a blog or a piece of content is relevant to the keyword it is looking for. Strategically use the keywords and give google the confirmation that it has all the information covering the keywords it is looking for.
Understand the length criteria while writing titles and meta descriptions and optimize accordingly. Google happily crawls and indexes your page.
Wrap-up
Following the above steps with intense research and great content skills will definitely help you to rank your website better. Most SEO agency in Bangalore prefers the same checklist while optimizing the website. If you find it time-consuming, Entellus & co will help you with SEO optimization and other services related to digital marketing. If you’re thinking of hiring SEO services in Bangalore, hope we have given all the right reasons for you to choose us.
