BUILD YOUR WEBSITE WITH THESE SEO PRO TIPS 2022

SEO has a great impact on building your business successfully. Your SEO methods define how easily you can target your customers.

We have the best SEO tactics that help you build your business and find your target customers.

USE KEYWORDS IN THE RIGHT PLACES:

Keywords are the main focus of your content. If you know to identify the right keywords for your content you can draw more people to your website. 

There is no need to stuff keywords, you can just use them naturally in your content. 

Make sure that your keywords are included in

  • Page title.
  • In your website URLs.
  • In your first 100 words paragraph.

To generate keywords there are many tools. You can use either free or paid ones.

The free version like Google Keyword Planner will provide you with an unlimited number of keywords. This Keyword Planner helps you search keywords for your ads. You can get information on average monthly search, competition, and cost.  

In the paid version, you will have limited access.

This will show you monthly volume searches, cost per click for every keyword. You can also get keywords relevant to your content.

ENHANCE YOUR CONTENT QUALITY

Always brainstorm the details before you publish your content.

This will help you express your ability, uniqueness and build a better relationship with your readers. Your content should be an answer to what users might want to know.

If your content is original, relevant with a good SEO practice then you are likely to increase search traffic for your website.

Use a target keyword in a piece of your content. By adding target keywords to your content, you’ll have a better chance of ranking higher on Google.

BUILD YOUR PAGE TITLE AND META DESCRIPTION

          The page title and meta description is the first thing your audience look at. this is where the user will decide whether to click on the link or not. 

Meta descriptions are important. This is because Google uses meta tags to determine which page to rank for certain keywords.

When you write a meta description:

  • The character length for the page title should be within 30 to 60 and the meta description should not exceed more than 150 to 160 characters.
  • If you exceed more than the recommended character length you will end up with a negative ranking.
  • Add target keywords to optimize a better ranking for your content.
  • Make sure your meta description is related to your content.
  • Meta descriptions should differ between each page on your website.

WRITE SEO FRIENDLY URLs

          URLs play a significant role in SEO. If your URLs are written crisp and clear then users can easily recognize your website and understand the purpose of the page. 

If your URLs are complex, disorganized, and have unnecessary symbols it will make the search engines difficult to crawl.

Remember:

  • User should easily understand what you can expect by clicking these URLs.
  • Avoid keyword stuffing. Keep your URLs short and use the most important keywords to optimize URL.
  • It is important to keep your URL phrases in a readable format for both users and search engines. Use hyphens (-) instead of underscores (_). It’s because hyphens provide spaces between words while words connected using underscore appear as one.

Example: (OPTIMIZED URL): https://www.entellusco.com/resources/blog/beginners-guidelines-for-content-writing-in-2022/

(NOT OPTIMIZED URL): https://www.entellusco.com/resources/blog/beginners_guidelines_for_content_writing_in_2022/

  • Always use lower case letters. Because if you are using upper case in URL it will result in duplicate URL and end up losing page rank for your website.

Example: (OPTIMIZED URL): https://www.entellusco.com/sms-marketing-companies-in-bangalore

(NOT OPTIMIZED URL): https://www.entellusco.com/SMS-marketing-companies-in-bangalore

  • Use static URLs. Do not use characters like “?”,” &”, and “=” which will result in a dynamic URL. Static URLs are easier to read for both users and search engines.
  • Subdomain has multiple SEO aspects. Because search engines treat subdomains as separate entities from the primary domain.

Example: (OPTIMIZED URL): https://www.entellusco.com/resources/

                (NOT OPTIMIZED URL): https://www.entellusco.com.resources

COMPRESS YOUR LOAD TIME:

          Load time is important to enhance the user experience.

If your page loads very slowly then you are likely to increase the bounce rate. We use attractive designs, photos and add more information to enhance our websites. This content should be compressed to reduce load time. 

Your load time should always be around less than 2 to 3 seconds.

About 47% of consumers expect the webpage to load in 2 seconds or less.

You can use Google PageSpeed Insights OR Ubersuggest to test your page speed. This is a free SEO tool. 

As you can see the load time performance is calculated from these metrics. The load time is pretty less which actually increases bounce rate and also affects your website traffic.

MASTER YOUR BACKLINKS:

          Backlinks are one way to help you boost your website ranking. These are also known as inbound links or internal links which come from one website page to another website. 

Backlinks indicate the number of links pointing to your domain. If your content is relevant and engaging then you can easily gain domain authority and achieve more organic clicks on your website.

Backlinks help you understand the competition. You can find out who is linking with your website and who is not. This will fetch you new opportunities and achieve more ranking.

In the above-calculated metrics, we can see the Domain Authority is 19 which is less. But they have 527 backlinks which is a good result.

PERFORM FREQUENT SITE AUDITS:

                    Site audits help you maintain your site functional and user-friendly. This is the best approach to identifying SEO issues like links, page load time, etc.

You can identify them in the early stage before they make a significant impact. In this way, you can increase search traffic and increase your rankings.

There are many tools to generate your website reports. You can use Google Search Console which is available for free. There are other paid version tools like GTmetrix, Screaming Frog, and many more. 

Here, the organic monthly traffic is 4628 which will boost more traffic to the website. This is because they have around 899 organic keywords on their website.

IMAGE OPTIMIZATION:

Image optimization is the process of building and executing quality images with the proper format, size, and resolution to obtain more user engagement. 

With proper image labeling, the search engines can easily crawl and understand page context. Images make your content look more attractive and are equally important as text in SEO. 

An optimized image will accelerate page load time which increases page ranking and user engagement. 

HOW TO OPTIMIZE YOUR IMAGES:

  • SIZE: A larger image will affect the page loading time. If your images are too large, you should reduce the size without compromising the quality. 
  • USE ALT TAGS: Alt tags are the best way to keep your site more accessible to your readers and boost visibility. Include a small description in your alt tags with relevant keywords. This will help search engines to crawl and improve your SEO.
  • CREATE LINKS: Describe an attractive or logical URL to your images. This will increase organic searches and make the images more easily shareable.
  • VERIFY: Once the images have been uploaded, test them on mobile and desktop. This is because most users search for images using their smartphones. By optimizing your images, you will gain additional value for your site.

You can use Pixabay for the best resolution images for your website.

CALL TO ACTION:

          A call to action is a prompt in a website that allows the user to perform some specific action for example ‘Sign Up’, ‘Register Now’, and so on. These appear either in the form of buttons or hyperlinks. 

WHY CTAs ARE IMPORATANT?

An effective CTA will develop the customer’s interest and increase your conversion rates. In this way, you can captivate your target audience.

Studies have shown that CTA can increase 83% of conversation rates for your business.

CONCLUSION:

SEO is the process of constant learning and experimenting with new concepts. Your experience doesn’t count it’s all about how you understand and implement SEO strategies to build a successful business. 

Use these tactics to enhance your website ranking and user likability.