HOW TO WRITE A BLOG POST FOR YOUR WEBSITE?

WHAT IS A BLOG POST?

A blog post can be in the form of an article, news, facts, or even guidelines. They appear in a website’s blog section.

A blog site talks about a particular query. It can be about education, science, entertainment, lifestyle, etc.

A blog post consists of 600 to 2000+ words. It also includes other types like images, videos, and infographics.

WHY DO WE NEED BLOG POSTS?

A blog is a very profitable content marketing tool.

A blog post can generate leads and drive business growth. It can help you build brand awareness and enhance customers’ trust.  

Every month, more than 409 million people view blog posts. 

You have an idea to write a post but you don’t know where to start, how to write, or what to write.

Don’t Worry!

We have come up with this topic to help you to write quality blog posts and simplify your blogging efforts.

  1. UNDERSTAND YOUR CUSTOMER PAIN POINTS.

Understand to whom you are writing.

For instance, if you are writing a cooking blog, you’ll be writing for food lovers or people who are passionate about cooking. You can also include healthy recipes, cooking tips, tricks, and many more. This will help you fetch more readers for your blog. 

            So, it’s important to understand the customer’s intent when you develop an article to attract your readers.

HOW DO YOU FIND YOUR AUDIENCE?

You need to start looking at other blogs in your field. Survey to analyze whom they are addressing and how they are developing their reader’s interest.

You can get insights in:

  • Reddit.
  • Blog comments.
  • Quora.
  • Facebook.
  • Twitter and many more.

to understand what customers are talking about a particular product or service.

This will help you craft content that answers their questions and drives more customers to your business.

  • MAKE A ROAD MAP TO YOUR BLOG TOPICS:

It’s not about finding a perfect topic try on different topics that come to your mind. You can cover topics that provide value and develop customer attention.

  • You can just browse your topic on Google like for instance ‘cooking blog’, you can see what your competitors are writing about. 
  • Google Trends can be used to determine what topics are trending.
  • Topical news, stories, and current events also offer ideas for creating content.

So, before you write a topic ask yourself a few questions

  • To whom you are writing?
  • How well I have understood this topic?
  • Is this topic relevant to my field?

You just have to identify the perspective of how you can stand out from the crowd and the ability to solve your readers’ problems.

Share your experience, facts with proofs, or instances. This will engage your readers longer on your website.

In this way, you can create a valuable blog post to boost your brand visibility.

  • WRITE A CATCHY TITLE FOR YOUR BLOG:

A headline is an integral element of your content. A compelling headline will get your audience to click on your article. This will significantly help you increase in post’s conversation rates.

HOW TO WRITE A BLOG TITLE?

  • Write blog titles with the audience in mind.
  • Blog title should be promising your readers that you are providing valuable content.
  • Your blog title should be either satisfying, offering a solution, or sharing something new with them.

If you visit nasdaily.com and just have look at their blog. They have amazing catchy titles. They write about travel, life, and famous personalities.

SOME OF THE WORDS YOU CAN ADD IN YOUR TITLE:

  • Ways
  • Tricks
  • How
  • Lessons
  • Reasons
  • Facts
  • Tips or pro tips.
  • Secrets.

Here are some examples using the above words.

  • Build your website with these SEO pro tips.
  • 10 ways to build your confidence.
  • How to write a blog post?
  • 5 reasons why you should travel.

And it is also important to use random numbers in your headlines.

Many authors use odd numbers than even numbers.

DO YOU KNOW WHY?

According to Content Marketing Institute, the human brain can easily remember odd numbers than even numbers. Studies have also proved that these numbers increase 20% of conversation rates.

  • STYLE YOUR BLOG:

The first impression is the always best. A blog design can help you stand out from other web blogs out there.

Your readers will enjoy your blog content if your design is engaging and attractive.

  • CHOOSE YOUR COLOR PALETTE:

            Use a natural color palette that will be the right tone for your content writing. You need to use the same colors for your brand logo and your social media platforms.

  • FONT SIZE AND STYLE:

Font style should be pleasant to the readers based on your blog content.

To determine that you need to understand the font combination like height, width, and style.

Your font can be either playful, old, classy, or elegant.

Your font style should go with the nature of the content.

  • USE ATTRACTIVE IMAGES:

You can elevate your blog post by using relevant images. Images will highlight your main points and add more value to your content.

  • TEMPLATES:

You can customize your blog’s design using templates. You can access either free or paid versions. There are many free version templates available online which is easily customizable according to your blog’s tone.

  • USE KEYWORD RESEARCH FOR YOUR TOPIC:         

Without keywords, it’s hard to rank on search engines. Without ranking on search engines, you cannot achieve more traffic.

So, you need to find a keyword that has high search volume and low competition.

Keywords must be included in title, body, headers, and image alt text. You can include keywords a maximum of 3 to 7 times in an article but do not overdo it.

There are many keyword tools. The most popular ones are Ubersuggest, Google Keyword Planner, Hubspot, Moz, and many more.

  • WRITE ATTRACTIVE CTAs:

So, what is CTA?

CTA [Call to Action] can be used as a direct or prompt to encourage an immediate sale. 

Such as “Buy Now”, “Join Us”, and many more.

But why do we need CTA in our blog post?

An effective CTA will boost your conversation rates for your websites. So it is important to have a CTA for your readers to take any action after they finish reading your blog post. CTAs can be either in the form of buttons or hyperlinks.

You can write CTAs in different forms:

  • When a random visitor visits your web page you can ask them to fill out the form.
  • You can provide free trials or even provide offers this will help you to generate leads.

For example, if a blog post is about a restaurant, you can write BOOK YOUR TABLE, ORDER YOUR FOOD NOW instead of writing CALL US or VISIT US.

So, these are the basic components of every blog post. The key is consistency and keep learning new ways to build your blog post.

WHAT’S BEEN MOST HELPFUL IN BUILDING YOUR BLOG POSTS?