What Are Google Ads & How Do They Work?
Looking for the best way to get your business in front of more people? Google Ads is the way!
With 3.5 billion searches on Google every day, each search is an opportunity for more leads, conversions, and sales!
So, What Are Google Ads?
Google Ads, formerly Google Adwords is a paid online advertising platform by Google! It allows you to advertise your business when users search for keywords related to your business.
Google Ads works similarly to your search results. Only that your search results will include paid advertisement along with organic results.
The paid or sponsored Ads are shown with a green “Ad” label. Google also gives you a choice on how, where, and when your Ads will appear.
Therefore Google Ads could appear on the top, bottom, or Google’s Display Network. Google’s partnership with various third-party websites to display Ads makes it possible to reach many people.
Your Ads could be in the format of the text, image, video, or rich media and can be used for targeting and retargeting purposes.
How do Google Ads Work?
Google Ads allows you to bid on keywords relevant to your business and target the audience’s most probable search terms.
You can bid for the keywords based on how much you are willing to pay for each click on the Ad.
The bid amount along with the quality score of the Ad determines which Ad will appear on the SERP.
As the advertiser, you will pay a certain cost when users click on your Ads and that’s why Google Ads are also known as Pay-Per-Click Ads or PPC.
Auction System:
Google Ads works on an auction system and for your advertisements to appear for relevant keywords, you will have to win the auction.
Winning the Google Ads auction becomes easier with a higher quality score and a lower bid amount. The better your quality score and bid amount, the better will be your Ad positioning.
Factors that affect your Ad’s quality score more than you could imagine.
- The relevance of your Ad to your audience’s search query
- The relevance of the keyword to your Ad groups
- The relevance of your Ad to your landing page
- Ad and Ad group’s Click-Through Rate history
- Complete Account performance history
Benefits of a high Ad quality score?
Lower costs – Good quality score wins you a low cost per click, helping improve your ROI!
Higher exposure – High-quality score enables your Ad to be displayed more often and in better positions on the SERP! The more your Ads appear on the top vs. the bottom of the page, it enables you to get more clicks and conversions without raising your bids.
How much do Google Ads cost you?
Google Ads cost will vary based on numerous factors i.e., your industry, keyword competition, geographic location, Ad quality, etc.
Your Google Ad budget could be as low as Rs. 100 but low-budget campaigns may not yield the results you are expecting.
Summing Up
Google Ads or PPC Ads are your best option when in need of immediate traffic or sales!
It allows you to promote your business on search engine result pages as well as on third-party websites partnered with Google. These are paid ads that appear when the keywords you have bid on are used by your target audience.
However, achieving success through Google Ads is a matter of consistency and expertise. Many businesses lose money lacking both.
If you are looking for help with Google Ads, we have just the right team to guide you! Check us out for budget-friendly and high ROI-based Google Ads campaigns!
