5 IMPORTANT BENEFITS OF MOBILE MARKETING

Importance of Mobile Marketing

We live in a world where mobile phones have become an integral part of our daily lives. In the last decade, mobile phones have evolved dramatically. 

As of 2022, over 6.64 billion people across the world are smartphone users. According to a study, 9 new mobile phone users are added every second. 

This is why mobile marketing is important and is the key communication tool for many business people and customers. 

First of all WHAT IS MOBILE MARKETING?

Marketing your business to target mobile device users. 

The right marketing strategy will make it easier for you to reach your potential customers using smartphones with information such as time, location, and other factors so that they can get the information on the go.

Surveys indicate that mobile marketing will account for 50% of ad spending and will overtake desktop marketing. And 59% of the people report they are comfortable with mobile advertisements.  

Hence, mobile marketing is crucial for business growth. 

So let me tell you 5 ways to achieve mobile marketing for your business. 

  1. MOBILE-FRIENDLY WEBSITE 

Before you start mobile marketing the first thing you need to do is make your website mobile-friendly. You need to make the content, images, and menus appear well on the mobile. 

Mobile-friendly websites will keep the users engaged with your brand. It will also provide ease of accessibility which will boost your sales and increase your conversion rates. You can create a long-term relationship with your customer and also achieve brand loyalty. 

  1. CREATING MOBILE APPS

You don’t have to use a laptop for everything, you can use a mobile phone instead. As per the studies around 88% of people are spending their time on mobile apps. 

Mobile applications are made available on the Google Play store or Apple Store. You can find an app for everything like news, chatting, movies, games, health, and many more. 

Having a mobile application for your website will increase your leads and sales. The mobile app industry is expected to generate more than $935 billion in revenue by 2023. 

You can easily convey the information to your users through the app, send notifications or SMS, and with proper SEO strategies, you can also improve your app positioning for your business. 

Looking for a mobile app development companies in Bangalore?

From complex to completion we build a custom mobile app that is secure and elegant to help you grow your business. 

  1. SMS MARKETING

SMS is a very fast and efficient method of communication. SMS marketing is a great channel to reach out to your customers. 

Did you know?

8% of the world’s population has visited the store after seeing a promotion on their smartphones.

So the question is what marketing methods to get into the user’s inbox?

  • Write clear messages containing around 160 characters to convey your business. The message should contain clear and crisp content. 
  • Use attractive Call to Action buttons like
    • Click here
    • Read more 
    • Click and win 
    • Buy now 
  • SMS messages are more effective when they are sent last minute. Imagine you are conducting an event on Saturday, you can send an SMS on Friday at noon. Remember to send the SMS too early or too late. So the best time is to send it between 8 am to 9 pm.
  • Identify your loyal customers. Because, they buy your products, give a positive response, and also talk about your brand. You can send them some offers or even rewards and extra benefits. 
  1. QR CODES

QR codes provide quick information access about the product. It is the best way to interact and engage with customers through the mobile phone. 

Starbucks has adopted QR code marketing to increase coffee sales. They have included their QR code in their campaigns, People magazine, and also featured QR codes on flyers for outdoor advertising. They also initiated cashless payments for coffee using QR codes to drive more customers to their restaurant.

  1. SOCIAL MEDIA 

Social media plays a vital role in optimizing your online business. Nowadays many of them will spend time on social media apps. So it is a better means to reach the people through the app as they use it regularly. 

With the perfect social media strategy, you can drive more customers for your business and increase conversion rates. 

Some methods to engage and entertain your social media visitors

  • Upload a creative content
  • Customer testimonials
  • Informative posts
  • Influencer interviews
  • Behind the scene videos

Ensure your social media updates are mobile-friendly and easy to access through their mobile devices. 

CONCLUSION

So these are some of the basic strategies to improve your mobile marketing. So what are your mobile marketing methods for your online business?

ABOUT THE COMPANY 

ENTELLUS & CO.

A leading mobile app development agency in Bangalore. We also provide the best digital marketing services to help you grow your online business and reach more customers. 

To know more details call us at 9663154960

Or 

Visit us: 2nd floor, No.16, Maruthi Arcade, 4th Cross Rd, Nagarbhavi 1st Stage, Maruthi Nagar, Chandra Layout, Bengaluru, Karnataka 560072